SKYY Vodka
OVERVIEW
No, SKYY is not a "top shelf" vodka, but I still had top shelf-level fun leading creative efforts on the brand. I took the brand from talking about their “Pacific Minerals” ad nauseam to bringing much-needed fun back to SKYY Vodka. I mean ... it's alcohol after all, right? Whether it new product launches with the likes of former America's Next Top Model winner, Winnie Harlow, to reigniting SKYY Vodka's passion for LGBTQ+ rights I cant help but raise a glass to the teams I led to this work in a regulated category.
